Start Your Career in Digital Marketing

With the increasing growth of the online businesses, the need for the online marketing is also on the rise. Every business needs a proper online marketing strategy, in order to stand out from the crowd or to make a valuable position in the market. Marketing is the necessary thing to promote any business or services. Without promotion, it seems to be difficult to reach the target audience, to increase the traffic on any website or to get growth in the market. All this needs of the business, increase the SEO jobs opportunities for both fresher and experienced candidates in the job market. Companies prefer to hire the candidates who are more professional, have more experience and more knowledgeable. Candidates are more attracted towards making their career in this demanding field due to the huge scope and growth.

How to enter into this field?

To make a bright career in digital marketing no specific education is required. Candidates with some basic knowledge of digital marketing and coding can easily enter into this field. One can start their career by taking training from any institute or company.

Nowadays, there are a number of institutes in India which offers digital marketing courses classes or training and offer certificates. There are various online courses available with certificate facility; one can choose any of online or offline according to their interest.

There are a number of companies which offers an on-job training program to candidates with placement facility. With all these, there are many sites available which offer freelancing SEO work for the experienced candidates; one can also start their career by doing work as a freelance.

Job prospects and salary structure:

Job prospects are so high in the market for both fresher and experienced candidates. Every day lots of opportunities are offered by many big or small organizations. Salary structure is quite good in this field and one can easily earn 12k to 15k at entry level, which can increase after gaining few years of experience.

Put some focus on your education and skills that are necessary to build your career in digital marketing. Enroll yourself in any certificate or training program to grab the best job opportunities.

How to Make a Career in Merchandising- Career Scope and Job Prospects

Nowadays, with engineering, law and management many of the candidates prefer to choose their career in Merchandising. The only reason behind this is huge growth and better career scope. Merchandisers usually work in retail industries and handle the activities like display techniques, planning, shelf-talkers, special offer etc. Their job involves many fundamental marketing concepts. They are responsible for driving the sales by creating product display that stands out from the competition.

It offers a wide range of career options from a sales clerk to sales executive; they have many options in front of them to choose from including sales, advertising management, and wholesale or manufacturing sales. They usually work with the customers to solve their issues or queries. They also handle budgets, handle the sales trends in order to help in selecting products and also train sales personnel. They can work in a variety of different areas like in healthcare sectors, manufacturing industries, clothing department etc.

Education Requirement:

The educational requirement for making a career in merchandising may differ based on the industry and company size. Candidates need to clear a bachelor degree in the fields such as marketing, sales, and business-administration or in design related field. A master’s degree is required in order to apply for the post of manager or specialist. But at the initial level, you can easily enter in any industry with your bachelor degree.

A candidate must be creative and have some artistic talent in order to design eye-catching displays. Communication skill is also good for the candidates for delivering the information to their customers.

If you are creative enough, good knowledge of marketing concept and know to deal with customers then, no doubt career in merchandising is suitable for you.

Salary and Job Prospects:

Salary of merchandiser is good enough and may vary by the type of company, size, location, qualification, and experience.  A candidate can easily earn an average salary of Rs 310,567 per year. Experience has a moderate effect on the pay for this job.

Job prospects in this field are quite good and every day lots of Merchandising Jobs are offered by different companies. Seekers can easily get the job by applying through online portals.