How to Make a Career in Merchandising- Career Scope and Job Prospects

Nowadays, with engineering, law and management many of the candidates prefer to choose their career in Merchandising. The only reason behind this is huge growth and better career scope. Merchandisers usually work in retail industries and handle the activities like display techniques, planning, shelf-talkers, special offer etc. Their job involves many fundamental marketing concepts. They are responsible for driving the sales by creating product display that stands out from the competition.

It offers a wide range of career options from a sales clerk to sales executive; they have many options in front of them to choose from including sales, advertising management, and wholesale or manufacturing sales. They usually work with the customers to solve their issues or queries. They also handle budgets, handle the sales trends in order to help in selecting products and also train sales personnel. They can work in a variety of different areas like in healthcare sectors, manufacturing industries, clothing department etc.

Education Requirement:

The educational requirement for making a career in merchandising may differ based on the industry and company size. Candidates need to clear a bachelor degree in the fields such as marketing, sales, and business-administration or in design related field. A master’s degree is required in order to apply for the post of manager or specialist. But at the initial level, you can easily enter in any industry with your bachelor degree.

A candidate must be creative and have some artistic talent in order to design eye-catching displays. Communication skill is also good for the candidates for delivering the information to their customers.

If you are creative enough, good knowledge of marketing concept and know to deal with customers then, no doubt career in merchandising is suitable for you.

Salary and Job Prospects:

Salary of merchandiser is good enough and may vary by the type of company, size, location, qualification, and experience.  A candidate can easily earn an average salary of Rs 310,567 per year. Experience has a moderate effect on the pay for this job.

Job prospects in this field are quite good and every day lots of Merchandising Jobs are offered by different companies. Seekers can easily get the job by applying through online portals.